Design is what differentiates products, brands and companies in the market. Today, it is used by all internationally acclaimed companies. Competing in technical innovation and lowest prices is failing in terms of long-term sustainability, and design is being established as an efficient source of added value on products, services, brands, companies and entire economies that run in accordance with the principles of sustainable development. Design enables user-oriented innovation that builds on companies’ technologic capacities by means of functional improvements and the emotional aspects of user-specific needs. As such, it is the basic condition for an increased added value.
Efficient design management demands the knowledge of its potentials (strategic value), methods and tools (on the level of tactic processes) and quality criteria (on the operative level) of company operation. These are the specific competences that companies or human resources can acquire and develop in appropriate training courses. The latter, however, are scarce in our economic environment.
Hence, the KCDM 2.0 project (basic and advanced) includes partner companies in the awarded approach, recognized by two awards: first award at DMI Design Value Awards by the Design Management Institute and first award for the best HRM project of 2016.
Conception: The Competence Centre for Design Management 2013-2015 partnership
The project entitled the Competence Centre for Design Management 2013–2015 was established in 2012 on the initiative of Gigodesign design agency. Connecting 19 Slovenian companies, the project was backed by EUR 432,785.29 from the European Social Fund and theMinistry of Labour, Family, Social Affairs and Equal Opportunities. Issued by the Slovene Human Resources Development and Scholarship Fund, the aim of the call entitled Competence Centres for Human Resources Development (Kompetenčni centri za razvoj kadra) was to bring together companies in developing the key competences of deficient employees, develop a competence model, and implement training courses according to the needs of individuals and companies.
The tremendous impact that an efficient design management can have on a company’s business transactions is evident in the juxtaposition of the business results that individual companies in the KCDM partnership have achieved between 2012 and 2015. Among the figures that were successful in convincing the international jury at the Design Value Awards were 70 % increase in employee added value, 245 % net revenue growth and 14 % higher income.